How much material can a live broadcast have? Cleer's answer is - move the acoustic laboratory directly to the live broadcast room!
On November 8, Cleer brand CEO joined hands with Hansa to launch the "Acoustic Experiment Show" in the official flagship store of Cleer Tiktok.
The atmosphere of the live broadcast was lively, with netizens popping up with comments such as "too high, this is the real hardcore live broadcast!" and "the experiment is so cool." The peak number of viewers exceeded 50000, with a total of over 300000 views, making it a professional level acoustic experiment live broadcast.
Cleer's innovative live broadcast, which subverts the traditional peddling mode, has won the recognition of users throughout the network with immersive experience. Its ARC 5-tone arc open AI earphone series has become a strong hot seller, and has won the top 1 of the four Tiktok rankings at one fell swoop, fulfilling users' expectations with technical strength!
Scene based black technology, accurately targeting user pain points
Build a full scene auditory solution for four models, with each parameter corresponding to real needs:
Noise Reduction Edition: Equipped with a 6nm 6-core AI neural network processor and 768kHz ultra-high sampling rate hybrid active noise reduction technology for precise noise reduction, the 15dB noise reduction effect can not only isolate commuting noise, but also clearly capture environmental prompt sounds. The open design bids farewell to ear canal pressure; Cycling version: A powerful combination of 3 microphones with anti wind noise array and AI algorithm ensures clear and face-to-face communication even when cycling at a wind speed of 25km/h; Music Pro version: The 16.2mm nano level diamond crystal composite diaphragm sound unit generates power, with a total harmonic distortion (THD) of less than 0.3%, and every sound quality is pure and transparent; Game Plus version: The independent Bluetooth transmitter (Dongle) will delay down to 29ms, and the sound and picture synchronization will seamlessly connect to the game world.
Top of the Four Rankings! With the high recognition of consumers, Cleer dominates the list of Tiktok's core list and Tiktok's officially certified audiovisual list Top1:
? Tiktok Store List - Audiovisual List of Voice and Color Feast ? Top Sales List
? Tiktok Store List - Voice and Color Feast Video and Audio List ? Top 1 Repurchase List
? Tiktok Cleer's official flagship store ? Top 1 of the flagship list
? Tiktok Cleer's official flagship store ? Top 1 of AV appliances list
Scene Upgrade: E-Person Cleer CEO x I-Person Star Promotion Hansa Appears Together
The value of Cleer's official live streaming room goes beyond the efficient delivery of products.
We hope to break through the inherent mode of traditional live streaming sales, use "real experiments, real data, and real experiences" to verify the hard power of "good headphones" and present them intuitively to users. Through rich interactive forms, we aim to bring users closer, build deep trust with real content, and establish deep links for two-way communication.
Throughout the live broadcast, E-person CEO Wu Haiquan transformed into the "experimental manager", professional, rational, and with a touch of experimental enthusiasm, engaging in high-energy interaction throughout the entire process; Hansa, as a curious user about the brand, took on the role of experimental examiner and raised concerns about headphone pain points that users were interested in. Just when everyone thought the show was good enough, Cleer also invited heavyweight guests - engineers from THX Laboratory - to help reveal from a professional perspective how many "devil tests" a THX certified earphone needs to go through?
Cleer High Energy Acoustics Experiment Launch: Eight Major Challenges to See the Real Chapter
This experimental show directly addresses the issues that users are concerned about, and designs 8 high-energy experiments including waterproofing, noise reduction, sound quality, and sterilization. When professional instruments such as anemometers, blowers, sprayers, water tanks, and sound wave testers were introduced one by one in the laboratory, a "real knife, real gun" acoustic experiment show was officially staged .....
waterproof test
The most impressive one among them is the "Waterproof Challenge" personally participated by CEO Wu Dong! From the fine water droplets sprayed from the sprayer to immersing the headphones directly in water, the ARC 5 continuously plays music throughout the entire process with consistent sound quality. After removal, the music remained smooth without any lag.
According to professionals, the IPX7 waterproof rating of Cleer ARC 5 means that it will not have any problems even after soaking in 1 meter of water for 30 minutes, making it easy to handle scenarios such as sweating during daily exercise or sudden rain.
Hurricane Challenge
Another "famous scene" comes from the "Hurricane Challenge"! Cleer directly lifted the wind turbine onto the stage and set the wind speed to 25km/h to simulate a real outdoor cycling environment. Hansa, a fashion enthusiast who loves sports, wears the ARC 5 to make calls. Even when the microphone is blown directly in the howling wind, the Cleer CEO on the other end can still hear every word clearly, with no interruption in the call and no noise in the response.
Cleer CEO Wu Haiquan revealed his "anti wind noise secret" on the spot: ordinary headphones are designed with dual microphones, and Cleer added independent noise cancelling microphones on this basis to form a "three microphone array", which is equivalent to installing "three ears" on the headphones to accurately identify the source of wind noise; There is also a self-developed 'sandwich acoustic structure', consisting of two layers of mesh and sponge like 'noise filter', which filters out wind noise energy layer by layer!
After testing, it can achieve clear communication when riding at 25km/h in a windless environment. In other words, even if you are galloping in the wind, the person on the other end of the call will no longer hear the "whooshing" noise.
Sound quality testing
What headphone enthusiasts are most concerned about is undoubtedly the "Professional Unveiling Bureau" brought by THX engineers! As the "gold standard" in the global audio industry, THX certification can be regarded as the behind the scenes hero of Hollywood blockbuster sound effects, and is also the "touchstone" of consumer electronics sound quality.
As the world's first open earphone brand to obtain THX certification, Cleer directly invited senior engineers from THX laboratory to sit on site and "interrogate" the acoustic strength of ARC 5- focusing on testing the performance of earphones in precision, clarity, and surging sensation.
The Cleer ARC 5 sound arc uses a 16.2mm diamond crystal composite diaphragm, which is several times harder than ordinary metal diaphragms and extremely lightweight. However, its high rigidity makes its response speed extremely fast, allowing it to start and stop instantly, effectively reducing vibration interference. Even weak sound details can be accurately captured, and the distortion rate is controlled at an extremely low level! Combined with Dolby Atmos or THX spatial sound effects, create a 360 ° immersive surround experience - clear and distinguishable movie dialogue, deep and powerful low-frequency sound without popping, and high resolution that makes every high bitrate track clear and layered.
It is reported that during the THX certification process, the Cleer ARC 5 sound arc listening experience has passed key industry standards, and the product has been validated to achieve high scores in quality, consistency, and performance assurance, providing excellent user experience.
In addition, Cleer has also conducted multiple experiments including UV-LED ultraviolet sterilization, AI dynamic noise reduction, and non sensory delay, integrating wind and noise resistance, active noise reduction, AI functionality, and waterproof performance These abstract technical indicators have become tangible and experiential effects in live broadcasts, allowing even good voices to be "seen".
The Cleer ARC 5 sound arc has won unanimous recognition from Star Push official Hansa and THX engineers for its stable performance throughout the entire process.
Tonight, we are not conducting experiments, but redefining the standards for open headphones. They should be versatile, pleasant to listen to, good-looking, and reliable and durable. This is my promise as CEO to users. ”As the CEO of Cleer said, this is not just a simple experimental demonstration, but a visual confirmation of the product's strength. Cleer's attitude towards making art is to polish every earphone.
Star products go viral: Cleer ARC 5 Sound Arc&Clip Star Arc
As the core experimental model of the entire live broadcast, the reason why ARC 5 dares to "build" like this is because it really has material.
As the world's first open AI earphone that integrates Dolby sound effects, THX spatial audio, and DTS spatial audio, the ARC 5 breaks through the traditional limitations of its native structure of "shallow sound field and weak low frequency". Through a 16.2mm diamond crystal composite diaphragm and self-developed acoustic architecture, it achieves a 360 ° immersive 3D surround sound field, allowing outdoor listening to music to have a "concert hall level" experience.
What's even more surprising is its AI brain - a neural network processor equipped with a 6-core 6-nanobelt AI engine, which drives Cleer's self-developed AI agent to "listen" and instantly transform into your versatile device: automatic voice to note conversion for meetings, proficient in 10 country translation for overseas travel, etc. With just one sentence of "hi Cleer", it can wake up the earphones to help you search for routes and information. It's more like an intelligent assistant in the ear than a headphone.
If ARC 5 is the "technical powerhouse", then Clip Star Arc is the "fashion atmosphere group".
Traditional headphones often weigh over 200g, with a heavy wearing burden and a single design. The Clip Star Arc breaks through with its "lightness" and revolutionary structural design, reducing the overall weight to less than 40g - so light that it's almost "forgotten to wear". As Hansa had been wearing it for half a day in the live broadcast, but forgot that the headphones were still on her head.
Even better, its innovative design allows for the replacement of headphone accessories, allowing headphones to also have "skins". Users can freely match headphone accessories according to their dressing style. During the live broadcast, Hansa seamlessly switches from trendy fashion to elegant classical while wearing Clip, without any pressure when paired with OOTD, giving the tech industry their own "fashion items".
Cleer's hardcore strength revealed
There are not many brands that dare to "test" their products in the live broadcast room, and Cleer is one of them. This confidence comes from its solid technical strength - Cleer is backed by Guanxu Electronics, with over 3400 intellectual property rights, including 2800+patents, and has won over 100 international innovation and creativity awards. Not only does it rank seventh globally in the number of patent applications for smart earphones, but it has also become the first open earphone brand to collaborate with top international audio technology teams such as Dolby, THX, DTS, etc.
It is this continuous investment in innovation that has enabled Cleer to continue leading the development of open earphones, allowing the ARC 5 sound arc to handle hurricanes, waterproofing, and complex acoustic scenes with ease in experiments; It also allows Clip Star Arc to balance aesthetics and practicality in lightweight design and replaceable accessories.
Breaking through boundaries, sound entering its realm
Through a unique "breakthrough" experiment live broadcast, Cleer transformed the hardcore power of ARC 5 sound arc into visible wind speed, touchable waterproof, and understandable AI translation, making "good sound" visible, perceptible, and experiential.
Every question and every 'want' from everyone is the direction for Cleer's future efforts. Please remember, this is more valuable than any report. We are not just making headphones, we are creating a new way of life for every user that is' seamless wearing, sensory experience '. I promise everyone here that Cleer will always uphold this original intention, polish every product with the attitude of making art, and never let down your trust. Please continue to follow Cleer and witness our next breakthrough. ”
As emphasized by the CEO of Cleer during the live broadcast, what Cleer truly wants to "break" is not just the boundaries of form or technology, but also the barriers between technology and fashion, professionalism and experience, and product and life.
Breaking boundaries is to get closer; Sheng Lin is meant to resonate more.
Looking forward to Cleer's next breakthrough journey together!
