Brand powerhouse, Guangdong takes the lead. Guangdong Famous Brands "are the business card of Guangdong's economy, and are excellent brands in Guangdong with high brand awareness, reputation, association, loyalty, and brand asset value. The evaluation of well-known brands in Guangdong is a comprehensive evaluation of Guangdong brands striving to become internationally leading, trusted by consumers, and culturally distinct. It is a barometer for the development of Guangdong's brand economy.
From May to July 2024, the Guangdong Famous Brand Evaluation Professional Committee of the Guangdong Enterprise Brand Construction Promotion Association (hereinafter referred to as the Guangdong Famous Brand Evaluation Committee) held on-site and group evaluation work meetings to conduct multiple rounds of evaluations on the applied brands. After completing the comprehensive evaluation process of enterprise application, qualification review, application material verification, on-site spot checks, industry awareness research, public inquiry, expert evaluation, etc., according to the group standards of the Guangdong Famous Brand Evaluation General Rules, the Guangdong Famous Brand Evaluation Committee finally determined the eighth batch of Guangdong Famous Brands (including the first batch of re evaluated brands) evaluation list. A total of 68 applied brands including Shenye Group, Mona Lisa, No.1 Tuzhu, Xicha, Arrow Arrow, Kler, etc. were awarded the title of "Guangdong Famous Brands".
Who is Cleer? What is the technical strength? What kind of company is it? Let's walk into Cleer together and learn about the story behind it.
Some people are not familiar with the Cleer brand, and sometimes it is misunderstood as an American brand. In fact, Cleer was born in Shenzhen International Low Carbon City and founded by Grandsun Electronics Co., Ltd.
Cleer is born with a DNA that is green and low-carbon, just like the recently released zero carbon earphones, which are innate. Another DNA is the pursuit of excellence. In addition, innovation is not only the soul of Shenzhen, but also the soul of Cleer. Technology is the backbone of Cleer, and the fusion of the two forms another DNA of Cleer.
Here, we can also briefly review what products Cleer has produced in recent years. It includes the smart voice speaker Cleer Crescent "Heart Moon", Mirage "Mirage", ALPHA headphones, high fidelity NEXT headphones, and other products. In addition to these, there are also more well-known open headphones. Some people may ask, what is the origin of open headphones, and why does Cleer research, develop, and manufacture open headphones?
A friend of Cleer brand founder Wu Haiquan likes music, but at that time, headphones were generally in ear, which not only made it uncomfortable to wear for a long time, but also made it difficult to hear environmental sounds and other people's calls. So Wu Haiquan understood this friend's needs and wanted a headphone that was both comfortable and multifunctional. This is not only his demand, but also the demand of the majority of consumers, and it is also Wu Haiquan's long-term thinking. So starting from 2015, Cleer began researching open earphones.
The birth of the Cleer ARC series
In 2020, Cleer's first open working principle machine was exhibited in a laboratory in the United States and received a lot of coverage at the time. On December 31, 2021, the day before New Year's Day, Cleer released its first open earphone Cleer ARC in Shenzhen, ushering in a new era in the headphone industry. Headphones moved from in ear to open.
The Cleer ARC "Sound Arc" avoids the drawbacks of traditional earbuds, headphones, and bone conduction headphones, and has the advantages of comfortable wearing, no isolation from environmental sounds, and no dropping during exercise. At the same time as achieving no in ear, no pressure on the ear, and no damage to the ear, the earphones are equipped with Qualcomm audio chips that support aptX lossless audio decoding technology, effectively solving the problem of sound distortion and restoring CD level lossless sound quality. New directional sound transmission technology achieves precise and efficient sound transmission, preventing sound leakage and protecting privacy.
Open earphones have the characteristics of not entering the ear, not damaging the ear, not falling off, and being able to listen to environmental sounds. However, Wu Dong, a friend, is not satisfied enough. After wearing them for a year, he said to Wu Dong, "You know I like hiking and walking, but hiking and walking often leave me without hands to answer calls, and I don't know how many steps I took today." So Wu Dong received a new task, how to improve the intelligence of Cler earphones?
On January 1, 2023, Cleer's second ARC II open smart earphone was born. In this year, open smart headphones have caused a strong storm across the country, and Cleer ARC2 has also ushered in a new flourishing development. Obtained the honor of "2023 Global Open True Wireless Intelligent Earphones Sales First" certified by Sullivan, becoming a leader in open intelligent headphones.
The Cleer ARC 2 earphones continue the open design of the first generation of "no in ear, no harm to the ear", and have undergone comprehensive improvements in intelligent hardware, intelligent interaction, sound quality performance, and wearing experience, with a focus on "safety, comfort, and intelligence". Cleer ARC 2 has won the official certification for Snapdragon Sound, the first open earphone, and is equipped with a high-precision 6-axis sensor. Under the command of advanced head movement algorithms, the earphones are controlled to achieve intelligent and humanized functions such as motion control, motion sound effects, intelligent step counting, sedentary reminder, anti loss reminder, and emergency contact for accidental falls. In addition, it also integrates UV sterilization and odor prevention, IPX5 waterproof and sweat proof.
With the development of technology, there are already AI computers and AI phones in today's society, entering an era of AI intelligence. Does the AI era also require a more user-friendly AI headset? Based on this demand, the world's first open AI earphone Cleer ARC 3 is officially unveiled to everyone.
Cleer ARC 3 is internally equipped with Qualcomm QCC5181 platform chip, GreeWaves GAP 9 edge computing AI chip, heart rate and blood oxygen module, power amplifier chip, Qualcomm QCC3086 chip, and high-precision six axis sensor; We are the global pioneer of open AI earphones certified by Sullivan, with 6 major AI functions including AI noise reduction, AI sports coaching, AI voice control, AI two-way high-definition calling, AI sound environment constant listening, and AI motion sensing control; We are the pioneer of global open AI noise cancelling headphones and the pioneer of global open zero carbon (carbon neutral) headphones; The world's first open AI headset that supports Dolby sound effects and comes with Dolby head tracking. Users can experience Dolby Atmos panoramic sound by using devices and content that support Dolby sound effects; The industry's first stretchable rotating ear hook, meeting different sizes of ear shapes; Through official certification of Snapdragon Sound and dual gold Hi Res wireless high fidelity certification, combined with Cleer DBE 3.0 dynamic bass enhancement technology and LDAC high-definition codec technology, the master sound quality of Cleer ARC 3 has been achieved.
In addition to these, the cleaner ARC 3 also supports IPX7 waterproof rating, which is not afraid of sweat and rain, and can be washed directly when dirty; In addition, the charging storage compartment of the earphones supports wireless charging, has UV sterilization function, comes with aromatherapy strips to remove odors, and comes with beauty mirrors for female users. High quality life is fully reflected in the Cleer ARC 3 product.
As an international intelligent acoustics brand, Cleer not only focuses on the ARC series open headphones, but also launches multiple smart voice speakers, head mounted noise cancelling headphones and other products, which have won multiple international design awards for their excellent audio performance and unique appearance.
MIRAGE Smart Speaker
Cleer collaborated with Andre de Salis, the chief designer of Rolls Royce Phantom, to launch the world's first flexible display smart speaker "Mirage".
MIRAGE flexible screen smart speaker is the first product that combines flexible screen and smart home. It has a 7.8-inch AMOLED fully flexible touch display screen, paired with a wide-angle front camera, supporting the display of images, maps and other information, as well as high-definition video calls and other functions. The unique 3.1-channel speaker array can achieve immersive 360 degree listening experience, embedded DSP chip, and uses the "CRYSTAL CLEAR" acoustic speaker to make the sound more beautiful and pleasant; At the same time, the speaker is equipped with a built-in camera that can take photos and provide online videos. Mirage makes speakers the voice entry point for smart living in all scenarios. Won the 2019 CES Innovation Award and the 2020 China Excellent Industrial Design Award.
Cleer CREXING "Heart Moon" Multi Channel Smart Speaker
Cleer also collaborated with Hiroki Oka, former Chief Artistic Director of Sony Design, to design the Cleer Crescent "Heart Moon", the world's first multi-channel smart speaker.
Crescent is equipped with eight 40mm full range speakers and two 84mm low-frequency speakers, combined with its unique fiberglass reinforced structure and arch design, providing excellent sound quality. Supporting Hi Res Audio high fidelity audio certification, advanced beamforming technology enables flexible placement and listening positions, bringing a realistic acoustic experience to a band through multi in one speakers. Won the 2019 CES Innovation Award, the 2019 German Red Dot Award, the 2020 CES Innovation Award, and the 2020 Contemporary Good Design Award.
ALPHA Adaptive Headwear Professional Noise cancelling Earphones
Cleer ALPHA is a professional noise cancelling earphone designed for business professionals. This earphone features Cleer's unique 40mm ironless speaker, which effectively handles sound distortion defects and presents real and clear sound effects. Combined with the professional noise reduction processor Sony CXD3782 chip and the ultra-low power consumption Qualcomm QCC5124, the flagship processor doubles its performance and has dual "cores" for noise reduction.
Obtain the 2022 CGEC Gold Ear Preferred Product Certificate and Hi Res Audio High Fidelity Audio Certification, restore lossless music across the entire range, and experience the on-site atmosphere of live performances. Simultaneously awarded the 2022 CES Innovation Award, 2021 Contemporary Good Design Award, CPHA Excellent High Fidelity Audio Certificate, and A-level certification for noise reduction performance evaluation of noise cancelling headphones.
The Cleer FLOW head mounted noise cancelling Bluetooth earphones adopt intelligent hybrid noise cancelling technology, with a noise cancelling ability of up to 30dB, making it easy to cope with various complex noise environments. Equipped with Qualcomm Bluetooth 4.2 chip, supporting NFC quick connection, convenient and easy to use. Received the CE Week 2018 award.
In the future, Cleer will continue to adhere to the development philosophy of "innovation driven, quality first", continuously improving product technology and user experience. At the same time, Cleer will continue to shoulder its corporate social responsibility, actively promote low-carbon environmental protection, and contribute more to the development of Guangdong's brand economy.
Winning the title of "Guangdong Famous Brand" this time is not only a high recognition of Cleer's past achievements, but also a source of motivation to continuously pursue excellence in the future. Cleer will take this as a new starting point to continue writing a brilliant chapter of innovation and quality in the audio field, bringing more outstanding audio products to global consumers and continuing the brand's glorious journey.
